Some buyers look for the "perfect business (high profits, low risk, great potential, easy to run, no problem, etc.). If they can ever find a business like that, the price would be very high. Plus they will be competing with well financed industry professionals and corporate buyers to purchase the business.

Other buyers look for very cheap businesses, often closed down or failing. These businesses are very risky and may involve significant additional investment to make them profitable. They are usually best left to industry professionals or corporate buyers who can afford the cost and the risk.

Most of the businesses RIS sells are in the "Safety Zone" on the diagram in the Safety Zone Page. These businesses are priced lower than in the "perfect" business (if it realty exists!), but are less risky than the closed of failing business. The key is to look for a business that is established but has some problem you can solve. That way, the business will be affordable, and you can take the profits from the improvements you make.